How Intelligent Waiting Rooms are Essential for Ticketing
So you’re about to release some hotly anticipated tickets. You and your team are biting your nails, expecting plenty of excess traffic and, in turn, the potential capacity overload and the dreaded website crash.
What if we told you there was a better way?
In the ticketing industry, businesses face the dual challenge of website traffic spikes that can overload capacity and cause crashes, and often the reality of having more buyers than available inventory. When demand exceeds supply, maintaining an orderly, transparent queue is critical for revenue protection and brand reputation.
This is where CrowdHandler's intelligent virtual waiting rooms outshine basic queuing tools.
Tailored, Branded Queuing Experiences
Unlike generic waiting rooms, CrowdHandler empowers you to create on-brand experiences, customized for your specific ticketing events. Personalize layouts, countdowns, queue positions, and availability readouts to build excitement while providing essential information transparently. Automated redirects move overload traffic to a holding room reflecting the identity of your service, venue or even individual acts.
“We work with some of the world’s largest entertainment brands and often have to deal with high-volume ticket on-sales. CrowdHandler allows us to build fully branded queues and scale up the capacity and throughput to match the requirements. There are no downsides, we’re big fans of this product.”
CrowdHandler also makes it easy to split traffic and create separate queues when releasing tickets for multiple events simultaneously. Rather than funnelling all visitors into a single queue, you can dedicate distinct virtual waiting rooms for each event or performance. This allows customers interested in lower-demand acts to access those pages without being stuck behind the massive crowds flocking to higher-demand releases.
“We love that we can set up individual waiting rooms with countdowns for all on-sales. A huge benefit of protecting individual on-sales like this is that if customers are not booking for a busy event that has just gone live, they can book as normal and not be impacted in any way.”
Fair Access with Priority Segmentation
While first-come, first-served queuing is standard, CrowdHandler enables granular audience segmentation with priority lanes. Provide your most loyal fans with a premium VIP experience using unique access codes to speed up their entry. Simultaneous standard and priority queues keep the process equitable based on time-stamped arrivals.
Priority codes can also be configured to skip the standard queue countdown.
This allows you to provide coveted early access to your most valued audiences easily, avoiding the complications of having to configure entirely separate pre-sale windows.
Dynamic Demand Control
CrowdHandler's proprietary Autotune technology is a game-changer for managing unpredictable demand. By continuously monitoring site performance metrics like page load times, it intelligently adjusts traffic entry rates to prevent crashes whilst optimizing the queuing pace. Real-time inventory displays allow customers to make informed decisions on whether to keep waiting for limited stock.
“The CrowdHandler product has behaved exactly as anticipated. Autotune is a great feature that helps to further optimise the ingress rate based on site performance. Handling traffic spikes and high customer website demand used to be a headache, but CrowdHandler has helped to create certainty and minimise any downtime during crucial periods.”
Unified Viewing and Dashboards
One challenge with basic queuing tools is siloed data and limited actionable insights. CrowdHandler provides unified, real-time dashboards displaying comprehensive queue analytics across multiple events. At a glance, you can view the number of queued visitors, inventory levels, threat scores, geographic data, and more. This centralized data hub ensures your team has full visibility to make holistic decisions.
Flexible, Scaled Solutions
We understand that no two ticketing businesses are alike. CrowdHandler's open and flexible pricing model reflects this with tiered month-to-month plans to accommodate any demand level, from our free Lite option to robust Enterprise packages for the highest-volume on-sales and event rushes. As your needs fluctuate, you have the flexibility to seamlessly scale up or down.
“We got last-minute notice of an event going on sale the following day with a huge demand for tickets. To err on the side of caution, a virtual waiting room was the best option. With CrowdHandler, we were able to get an account set up in a couple of minutes and integrate changes into our website shortly after.”